Apr 09, 2022
In General Discussions
Finding and solving problems is Marketing 101. Long before we started talking about content strategy, when giant billboards and glossy print ads reigned supreme, understanding your customers' problems was key. to articulate your brand's value proposition, gain trust and develop relationships with your target audience. But for content creators and strategists, once you've identified customer personas and pain points, you're likely to come back to the same topics over and over again. Take it from someone who's created nearly 600 pieces of content in the personal buy email list finance space: it can quickly become redundant. There are plenty of easy wins to be had when you create basic content, but an ongoing, long-term content strategy requires you to leverage those initial pain points to come up with new topics that meet your readers' needs without be completely repetitive. Make it timely While you want to create "mainstay" pieces - timeless, enduring content, like guides and white papers, that meet the basic needs of your readers - you'll also want to create pieces that are inspired buy email list by current events, industry news and even holidays. , if applicable. Creating timely content can uncover new angles to address the needs and concerns of your audience. For example, if you work in insurance, how might business, homeowners, and renters insurance relate to the recent volcanic eruptions in Hawaii. Or let's say you work in the pet space. Any animal lover knows that there are a handful of quirky and fun holidays that are specific to the four-legged persuasion. In that case, you can bypass the major holidays and opt for more specific ones, such as National buy email list Lost Animal Prevention Month and National Pet Fire Safety Day. Or maybe you can tie content around the US bushfire season. In turn, you can create content around specific pain points for pet owners on how to keep your pet safe in the event of a natural disaster or an unfortunate incident where they are separated from their owners.