Aug 02, 2022
In General Discussions
What is user capitalism? "User capitalism" was put forward by teacher Yan Yanchun in a speech in Ningbo at the end of last year. The keynote speech titled "Industrial Router + X Mode, Reconstructing the Trillion-Trillion Stock Market, From E-commerce Economy to Industrial Community" is full of passion, open and closed, talented, new ideas and new ideas emerge one after another, especially "users". The introduction of new concepts such as capitalism, "symbiotic industrial dam", "industrial community" and "symbiotic economy" is thought-provoking and refreshing. Regarding "user capitalism", Teacher Yan roughly said this: 7-11 is an industrial community. It unites users in the upper, middle and lower reaches of the industry chain. Through the industrial router model, they jointly build a free industrial highway and create a total profit pool of about 90 billion. According to the size of the contribution, 57% was distributed to the small shop, and phone number list 43% was kept by myself. Such a new distribution system inspires everyone to work together to prosper the community. Through shared values, shared passenger flow, shared factory production capacity, shared urban distribution system, and empowered each other, the dam effect of "inverted 590" has finally been formed: 90% of the participants have achieved 5 times or even more than 10 times of growth. It broke the magic of the "271" distribution of traditional franchise chains (20% of the stores are very good, 70% of the stores are mediocre, and 10% are about to close).