Apr 12, 2022
In General Discussions
Editor's Guide: As an audio FM software that entered the game in the early stage, in the face of challenges from new players such as Tencent, ByteDance, and Station B, how should Lizhi FM stabilize its position, grasp the trend of knowledge payment, buy email list and further expand its presence in the industry market share? Starting from the development of online audio, the author of this article explains the development of Litchi FM and its future prospects. One year after its listing, Litchi finally ushered in its first profit, which has swept away the haze of "applause but not popular" in the past. Recently, online audio stock Lizhi released its third quarter financial report. According to the financial report, in the third quarter of 2020, the net income of lychee was 360 million, a year-on-year increase of 10%; the net loss was 6.07 million yuan, and the net loss was 48.49 million yuan in the same period last year, narrowing 87% year-on-year buy email list and 72% month-on-month. , and thus achieved a quarterly profit at the Non-GAAP level (non-GAAP caliber), which is also the first profit for Litchi after its listing. However, the online audio market is surging, with ByteDance, Kuaishou, Bilibili, NetEase Cloud and other companies launching online audio products one after another. There are old rivals such as Himalaya and Dragonfly in the past, and Tencent, Bilibili, Kuaishou, etc. are chasing after them. Lychee relaxed for a moment. 1. Profits are hard to come by Lizhi's revenue is mainly from audio entertainment (voice live broadcast) and podcasts, buy email list advertising and other businesses, of which audio entertainment is Lizhi's main business, accounting for most of its revenue. In the face of professional audio content platforms such as Himalaya and Dragonfly, Lizhi, which adheres to the "UGC" content creation model.