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rajia rimi
Jun 19, 2022
In General Discussions
Let's set the scene. It's an English pub on the outskirts of London. It's raining, of course. We are four crowded around a small table. Once upon a time, we worked together. Industry Email List We were teachers then, and now we're marketers. Once in a while, when the stars align, we all meet. There is little time for politeness. The nuance is hardly taken into account. We laugh, we joke, we play dice games. We find out who does what and where. We drink, Industry Email List we argue and we learn from each other. But that night, things got lively. There was an unusual level of spice. And it all started with that. “AI is expensive and cannot be trusted.” Explosive potential of AI On one side, Jeff. He works in PPC Industry Email List marketing. On the other, Industry Email List Richard, who works for a technology startup. Let's frame their argument. PwC research suggests that by 2030, UK GDP could grow by 10% from AI alone. That's another $289 billion. Overall, it's closer to 13%. Richard's reasoning: if you fail to take advantage of this opportunity, others will. Things got off to a bad start. Jeff suggested that the vast majority of businesses today cannot benefit from AI. It's a waste of time. It will eventually be useful, Industry Email List but not yet. Frankly, that's wrong. Richard told him. Viewing AI as an emerging trend – as something that is in the works and not yet ready to be deployed – is a dangerous mistake. 35% of Industry Email List Amazon's revenue is already generated by its AI recommendation engine. Spotify, Netflix and YouTube are champions in their
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