Apr 03, 2022
In General Discussions
The public was eager to buy, because the Whatsapp Mobile Number List conversion was no less than three times higher. This resulted in a turnover that was six times higher than during a normal weekend. 3. Stretch the offer By spreading the offer over a slightly longer period of time, you not only give the consumer longer reflection time. It also Whatsapp Mobile Number List helps in another way. Friday is usually not the best selling day. By making Black Friday a three-day event, we made the most of the Black Friday momentum. This is also reflected in Whatsapp Mobile Number List the figures. This way you give people the opportunity to think about the purchase for a while. Or in our case, to possibly take a test drive Whatsapp Mobile Number List at a shop nearby.Another interesting learning is about the looks of your webshop. In various campaigns we notice that the use of moving images, such as gifs, works better to Whatsapp Mobile Number List get people to your landing page than static images. At Black Friday we took advantage of this this year during the pre-announcement that was already on the site from Monday to Thursday. 5. Base your offers on personas Measuring is knowing. The role of data is Whatsapp Mobile Number List important, especially with short-term Black Friday deals. Who are your arrows aimed at? If you think about that in advance, it won't do Whatsapp Mobile Number List you any harm. We based the 'spotlight offers' this year on four personas. The retailer's target groups are translated into archetypes, each with their own needs. This creates a good mix and variety in the offers. All four deals immediately matched needs and sold Whatsapp Mobile Number List very well. Last year, such good results were not achieved in every segment. Also read: Countdown to Black Friday: 7 last-minute tips for webshops 6. The importance of a physical store However great the online power of a webshop is, physical stores are still important. Do you bet with your Whatsapp Mobile Number List deals on products that require a longer cooling-off period, such as e-bikes? Then the presence of an offline store in your strategy is almost indispensable. Give the consumer the chance to look before buying. If you have physical stores or a showroom, extend the opening hours.